PR Splash
Are You Ready to Make a PR Splash?
A PR Splash is a focused media campaign designed to create a burst of exposure for you or your client’s book.
Whether the book is already on the market, needs to be positioned for a new publicity moment, or could use an added PR boost during a publisher’s launch period, a PR Splash delivers guaranteed media interviews with select podcasts and online outlets.
PR Splashes are offered through Books That Make You (BTMY) and powered by the publicity team at Black Château Enterprises (BCE), the award-winning agency supporting authors’ publicity campaigns since 2017, creators of the Author Network and producers of The BookFest Adventure®.
What You Get:
- 10 guaranteed media interviews, with campaigns typically securing 12, sometimes more
- Professional media pitching by humans to humans, led by experienced publicists with established media relationships — not pay-for-play placements or AI-generated mass pitching that negatively reflects your brand
- Interview talking points developed from the PR Splash questionnaire
- An initial interview on the Books That Make You show
- Media coaching and interview feedback following your first appearance to help you feel comfortable, strengthen your delivery and successfully promote your book
- Promotion of your BTMY interview in the Webby Award-winning Books That Make You newsletter, delivered monthly to 25,000+ subscribers
- Social media amplification of select interviews through BCE and BTMY channels
Why Make a Splash?
How can you decide if a PR Splash is right for you?
Do you want to enhance the PR push your publisher is already doing? Has a news story or event suddenly connected to your book?
A holiday, anniversary or cultural moment may create a timely opportunity. Or perhaps you are a publicist, manager, publisher, writing coach or other professional who needs help securing media interviews for a client.
Fresh media coverage can also support social media, newsletters and Substack content, SEO, advertising and other marketing strategies.
A PR Splash gives you a focused, concentrated publicity push backed by two trusted brands in the book publicity landscape: Black Château and Books That Make You.
More About Your Books That Make You Interview
Your first interview is on the Books That Make You show and includes media coaching and feedback to help strengthen future appearances.
It also gives our publicity team another perspective on your strongest stories, answers and media angles. Sometimes something especially compelling emerges in conversation, and we may refine your talking points before broader outreach begins.
Your interview is promoted through the Books That Make You ecosystem, which includes the Webby Award-winning newsletter with 25,000+ subscribers, an Instagram audience of 26,000+ followers, Facebook pages and groups with 15,000+ followers combined, and a YouTube channel with 800,000+ lifetime views. Most shows receive 1,000+ views.
More About Your Media Pitching and Interviews
BCE takes your strongest media angles directly to select podcasters and online outlets and coordinates the opportunities for you.
Our publicists rely on established relationships and direct human outreach. We do not use pay-for-play placements or send authors to unvetted media outlets and podcasters.
Our booking process integrates with the calendar system you already use. Once an interview is confirmed, BCE sends a calendar invitation and updates it with meeting links, instructions and other details so the latest information stays in one place.
Several selected media appearances will also be featured through BCE and BTMY social media channels, extending your reach to include our social media audiences, and making it easier for you to share and curate coverage through your own platforms.
BCE and BTMY reserve the right to decline books or authors that are not a fit for their services. If a book is declined after purchase, the full fee will be refunded.
Books or promotional materials that rely heavily on AI-generated writing, artwork, book covers, or other creative content may not meet BCE’s standards for representation.
PR Splash is a streamlined publicity service and is not a substitute for BCE’s more comprehensive publicity programs, including the Author Network and PR Essentials. If you need a press release, book reviews, a higher level of media strategy, additional media bookings, or would like to reach media covering broader topics and beats, we encourage you to explore BCE’s full range of publicity services.