The publishing world has changed dramatically over the past two decades, and indie authors are at the heart of this transformation. Jim Azevedo, from Draft2Digital, joins us to break down the evolution of self-publishing, and why authors today have more opportunities than ever before.
Jim started in the industry with Smashwords, a pioneering platform founded in 2008 that helped democratize publishing. Now, as part of Draft2Digital, he helps authors distribute their books worldwide with no upfront costs, allowing them to focus on writing while maintaining complete creative control.
Self-publishing was once seen as a “last resort,” but that perception has shifted. Jim explains how the rise of e-books, print-on-demand, and digital distribution has allowed independent authors to compete with traditionally published books. Platforms like Draft2Digital provide tools that
simplify formatting, distribution, and even audiobook creation—ensuring authors can get their stories in front of readers without being overwhelmed.
Beyond the technical side, we discuss the power of community. Indie authors don’t just write in isolation; they collaborate, cross-promote, and support each other in ways that set them apart from traditional publishing. Whether through author newsletters, social media, or promotions like Smashwords sales, authors are finding innovative ways to build their audiences.
But with opportunity comes risk—Jim warns about scams targeting self-published authors. From expensive vanity presses to misleading marketing schemes, writers need to be cautious about where they invest their money. His advice? Spend on professional editing and cover design, but be wary of companies that promise bestsellers for a hefty price.
Looking ahead, Jim believes indie publishing is still growing, with readers increasingly discovering independent books. AI and other technologies may change the landscape, but one thing remains clear: authors who take control of their careers and connect with their readers will continue to thrive.
Want to know more? Visit Draft2Digital.com to explore their tools and start your indie publishing journey today!
